What is Stratelysis

Strategy is often perceived as the result of blue-sky, high-altitude, no-holes barred innovative thinking that is encouraged to drive transformation within an organization to maintain or increase its competitive position in the marketplace. Analysis is often perceived as the data-driven, process-oriented and disciplined approach of measuring results before (forecasting) or after (reporting) a business action occurs. Imagine when these mindsets come together within an organization to execute an opportunity. In this situation, opposites are not immediately attracted to one another, but they have a lot to learn from the other. Everyday, organizations in various industry verticals are evolving because of economic, environmental, social, political and technological reasons. Rather than butt our antlers in cross-functional teams that are part of this evolution, we need to deploy stratelysis: the convergence of strategy and analysis. By doing so, strategy mindsets adapt to a quantitative approach to assess their decisions and analytic mindsets adapt a qualitative approach to explain the infrastructure of their models. I will periodically post examples of stratelysis and how this is a sustainable approach for long-term growth.