Case Study #38: We Shouldn't Dance In the Streets Yet, Even If We Know How To.

Most current economic and market metrics say we are recovering from The Great Recession. When can someone of intellectual credibility and unequivocal wisdom say: "We're back, baby. Let's dance."? Champagne corks are popped, relieved laughter spreads across the world. The next morning, we wake up, renewed and empowered. Everything is going to be okay.

Unfortunately, the optimism about recovery isn't as upbeat as we'd like. Looking in the rearview mirror to look for "blind spots" in political, economic and social decisionmaking is an exhausting activity. Celebrating recovery based on the superficial communication of economic and market metrics is simply ignorant. So, when can we dance? When does the music start playing again?

When we read. When we pay attention. When we treat people the way we want them to treat us. When we help others without expecting anything in return. When we appreciate the non-material impacts of our efforts. When we smile. When we laugh. When we hug. When we pet our neighbor's dog (not the neighbor). When we fall in love. The list goes on. I imagine that when we prioritize those simple, effortless things a bit more, we will hear the music and our feet will then move to a beat.

I dedicate this blog to those brands or entities who get their stakeholders to prioritize the simple, effortless things in life. Enjoy.